Which? magazine has revealed that ink cartridges are ten times more expensive than Vintage Champagne
Consumers in the UK purchase around 50 million ink cartridges every year from high street chains, with branded ink costing more than both compatible alternatives or Vintage Champagne.
Ordered directly from a brand's website, printer ink costs around £1.89 per millilitre or £1,890 per litre.
According to Which?, a bottle of Dom Pérignon Vintage Champagne at the same price per millilitre would cost £1,417.50.
The ink was also found to be more expensive than both Brent Crude Oil and Chanel No.5 perfume.
So Majestic has been sold for £100m to a private equity firm and split from Naked Wines which were originally purchased by Majestic before Rowan Gormley, ex Naked Wines, took over as MD of the joint company. There has been some confusion of late as to whether the existing model would be retained but now it seems that Majestic will reinvent itself. I hope it decides to concentrate on returning to a quality portfolio rather than pursuing the cheap and cheerful end of the market which it appeared to be doing 6 months ago. Leave that to Naked wines, Tesco, Aldi and Lidl! Meantime it is also offloading fine wine merchant Lay and Wheeler which it purchased some years ago.
There seems to have been no coherent policy over the years so let's wait and see which direction Majestic goes under new management.