Trends in wine are a funny thing. We’re all familiar with the biggest trend in recent years - everyone drinking bottom end Chardonnay from the supermarkets and suddenly no one touching it but drinking Pinot Grigio instead (though that’s an old example and Pinot Grigio is now gradually on the way out itself). But who actually sets the trend? Well it’s not the wine trade – although sometimes there is a bit of a trickle down effect from the trade to the public. The trend, in most cases, comes from the wine drinking public with the wine trade following in their footsteps to supply the styles of wine that they want.